the customer

there's a phrase that goes like this: "the customer is always right."

interesting, I guess. but try this one instead: "the customer always thinks they are right."

because let's be honest, the customer isn't always right. sometimes they are wrong on accident. sometimes they are wrong on purpose (unforgivable). but, it is important to approach business knowing that the customer thinks they are right. it gives you a leg up as you can have empathy, as well as approach any situation knowing that you come to them on their level. they think they are right, and it is up to you to show them the opposite (or agree with them).

-frank

there are   8   days remaining until the 6 month anniversary of frank's new blog. we are having a party, and you are invited. hope to see you here!