domuscoins: don't believe the hype

I personally looked into domuscoins and researched information about them from before their ico launch (and even looked at some metrics going into the future). at first, their marketing, analysis, and presentation impressed me...

I'd like to pause briefly to give a special thank you to bobody, who helped inspire this post with his question in the comments section of the 100th post here on frank's new blog. he seems particularly infatuated by domuscoins multimedia marketing campaign...

with posts like this, how can you blame him?

A post shared by Domus Coins (@domuscoins) on Mar 4, 2018 at 12:05pm PST

this is just good marketing, plain and simple. I will admit that.

however, when looking at their facebook page, I noticed this post:



this is an unacceptable comparison. here's why:

• the boys in blue of the postal industry deserve our respect, first and foremost. I think you'll agree.

another point isn't even necessary, but to be thorough...

• the postal industry is still alive and well. to be blunt, email couldn't destroy the postal industry. if anything, email enhanced the postal industry. it allowed for:

1. stronger customer-vendor interaction
2. ease of tracking parcels and logistics monitoring
3. revenue growth. yes, growth. the international post corporation (ipc), which tracks 48 operators worldwide and provides services for many times that, reports further revenue growth in the last calendar year. in particular, growing e-commerce and parcel services--which utilize email services in even their basic levels of operation--are driving this revenue increase and have been for quite some time. you see, the postal industry has adapted most admirably to form a fusion of the digital world and the real world. if I might point out, that's what domuscoins, backed by REAL estate, dreams it can achieve. domuscoins should be championing how email and the postal industry have a symbiotic relationship, digital and real, just as backing crypto currency with real estate theoretically provides more stability and revenue growth.

if this comparison is to be taken at face value, what they are saying is: domuscoins will enhance the banking industry. however, I do not think this was their intent. they are trying to say: digital currency will end banks.

oh dear. quite the mix-up.

clearly there is a lack of understanding of the business metrics and hard facts behind this comparison. that's just lazy... and that's just bad business. laugh all the way to the bank, domuscoins. consider me your teller and yourself told. you owe our boys in blue an apology.

hope this is informative for you, bobody.

-frank