this post is the second post in a miniseries of three posts that will be posted over apr 26th-28th here on frank’s new blog. today’s post (part ii: “my neighbor the... enterpreneur?”) discusses the societal impact of multi-level marketing. if you missed part i: the multiple levels of multi-level marketing, click here.
APR 27
my neighbor the... entrepreneur?
is multi-level marketing business. ...that is the question. it doesn't involve salaried positions or the opportunity for benefits. it does provide more earning potential if you put in more effort to grow your network of buyers and down line resellers. but is it a business? hmm.
before judging a participant in a multi-level marketing company, it is important to step back and reapproach--this time while wearing their shoes.
work from home. check.
work any hours you want. check.
work any where you want. check.
work for any amount you want. yep, that's another check.
you can see why someone might be enticed by this system, I imagine. it doesn't sound too bad to me. we have all, without a doubt, been touched by multi-level marketing at some point in our lives. whether that interaction has come from a neighbor, a friend, a coworker, a relative, or any combination thereof matters not. maybe even we, individually, have been involved with multi-level marketing.
by the very existential nature of multi-level marketing, improving the scale of sale lies in generating business via referrals and word of mouth exchanges. this truth necessitates that members of multi-level marketing companies do one simple thing: talk about it.
this means that multi-level marketing creates a lot of buzz. for an outsider, this likely invokes one of two reactions: 1. interest in “what all this is about, then?” or 2. annoyance... “do you have to keep doing that around me.” this dichotomy is actually, believe it or not, good for multi-level marketing plans. people who are interested will be very interested and will hear all about it, whereas the doubters and annoyed individuals would never be interested in the products and opportunities provided by multi-level marketing.
perhaps the outcome of everyone having a palantir into the world of multi-level marketing means that we have been exposed to as many failures as we have triumphs.
I have a word for us all to think about: pity. when we see someone failing, we pity them. especially when that failure comes with such a public tag attached as a multi-level marketing network.
I have another word for us all to think about. that word is jealousy. yes, when we see someone experiencing great success we get jealous of what they achieved, whether it came from hard work, dumb luck, or some amalgamation of the two.
these are very human reactions, pity and jealousy. there is no reason to apologize for having them. instead, we should think about harnessing them into something greater. ..maybe channel them into creating better, smarter business.
disclaimer: if your neighbor or a loved one seems to be involved in a dangerous pyramid scheme (and not a legal multi-level marketing company) it is important to sit down with the individual and calmly discuss this with them. contacting both the better business bureau and the federal trade commission is a recommended course of action.
for further discussion on the topic of multi-level marketing, come back tomorrow for part iii: area vs volume: triangles and pyramids.